Network for European Marketing Online
NEMO Europe
Good marketing measurement starts by identifying what changed, what can actually be observed and what the available data cannot prove.
This section covers analytics, attribution, experimentation, tracking architecture and commercial measurement.
Data measurement
Italy's privacy regulator says a persistent patient code plus detailed attributes did not make IQVIA's dataset anonymous. The ruling is a useful warning for hashed IDs, clean rooms and measurement datasets.
Data measurement
Meta Marketing API v24 expires on 6 October and Google Ads API v22 sunsets on 7 October. Agencies should check connectors, scripts, warehouses and reporting jobs before requests begin failing.