Network for European Marketing Online
NEMO Europe
NEMO Research turns platform changes and marketing claims into things that can be tested.
Expect query samples, audits, datasets, benchmarks, reproducible methods and clearly stated limitations rather than conclusions built from screenshots alone.
Research
Brainlabs reports Search campaigns taking a smaller share of Google Ads clicks while organic sessions fall after AI Overviews. NEMO turns the agency data into a reproducible search measurement audit.
Research
French news-site visits fell 21.8% year over year in September while app visits fell 12.9%. NEMO separates the measured decline from what can actually be attributed to Google AI Overviews.
Research
Search, advertising, ecommerce, analytics and regulation increasingly interact. NEMO Europe was built to measure those connections rather than cover them in isolation.
Research
A continuously updated NEMO Europe tracker of Google's DMA-related Search changes, EEA result features, court challenges and Search-data implementation milestones.
Research
European ecommerce ad benchmarks show CPC inflation stabilising while click-through rates improve faster than conversion rates. Here is what marketers should compare in their own accounts.