Network for European Marketing Online
Network for European Marketing Online
Independent reporting, research and practical analysis on search, AI discovery, ecommerce, advertising, measurement and digital regulation across Europe.
Latest Intelligence
Platforms regulation
Poland's competition authority has charged four Google companies with suspected abuse of dominance in publisher-pay negotiations covering Search, News and Discover. The case centres on information publishers say they need to evaluate Google's remuneration offers.
Platforms regulation
OpenAI will add invisible textGrain watermarks to eligible ChatGPT and Codex text in the EU. The signal can help identify provenance, but editing weakens detection and it does not prove authorship, accuracy or ownership.
Data measurement
Italy's privacy regulator says a persistent patient code plus detailed attributes did not make IQVIA's dataset anonymous. The ruling is a useful warning for hashed IDs, clean rooms and measurement datasets.
Search ai
Mistral Large 4 and Aleph Alpha's Kolibri arrived as Ecosia moved away from Mistral toward a multi-model open-weight stack. For European buyers, sovereignty now has to compete with quality, cost and operational control.
Ecommerce
Austria's new Paketsteuer charges qualifying large ecommerce sellers and marketplaces €2 per delivered B2C parcel or, by election, per order. It is separate from the EU's €2 per-item handling fee due from November.
Ecommerce
A new €2 Union Handling Fee per distinct ecommerce item is due from 1 November for goods shipped into the EU from outside the bloc. It applies regardless of purchase value and changes landed-cost, customs-data and returns calculations.
What Changed · 8 October 2026
Dated developments across European search, advertising, ecommerce, measurement and regulation.
UOKiK alleges Google withheld information publishers need to assess remuneration offers covering Search, News and Discover. These are charges, not a decision.
Read the regulatory analysis →EU ambassadors discussed but did not adopt the Digital Omnibus mandate on 7 October. Another attempt is expected on Sunday, with trade-secret protections still disputed.
Follow Platforms & Regulation →The BGH hears whether a technology provider can be liable when its cookies are stored without consent on another company's site. A judgment is expected later.
Follow Data & Measurement →Coverage
NEMO follows the platforms, incentives and measurement changes that affect how European marketers acquire, convert and retain customers.
SEO, AI Overviews, AI Mode, answer engines, discovery systems and changing search behaviour.
02Paid search, paid social, conversion, acquisition economics and channel efficiency.
03Shopping surfaces, marketplaces, product feeds, retail media and digital commerce.
04Analytics, attribution, experimentation, tracking and business-impact measurement.
05Google, Meta, TikTok, the DMA, privacy requirements and platform-policy changes.
06Original datasets, audits, experiments, benchmarks and reproducible marketing analysis.
NEMO Trackers
Living pages that are updated when the underlying platform, regulation or market changes.
Search changes, court proceedings, EEA features and upcoming implementation deadlines.
Open tracker →Availability, product changes and European differences across AI-powered search experiences.
Important regulatory deadlines and platform implementation changes affecting European marketers.
NEMO Research
NEMO's research model focuses on observable marketing behaviour: query samples, SERP changes, platform interfaces, traffic shifts, attribution data and reproducible tests.
The goal is simple: separate a useful marketing signal from a good headline.
Read our research methodology →