Network for European Marketing Online
Network for European Marketing Online
Independent reporting, research and practical analysis on search, AI discovery, ecommerce, advertising, measurement and digital regulation across Europe.
Latest Intelligence
Platforms regulation
The European Commission has opened formal DSA proceedings against Booking.com, including scrutiny of paid-for boosted listings that may not be clearly identified as advertising.
Ecommerce
Shop MCP makes product search and checkout easier for AI agents. For merchants, the harder problem is whether product data, market eligibility and checkout operations are actually ready.
Search ai
Google has put Gemini 4 Argon into AI Mode for Pro and Ultra subscribers. The model has changed, but search teams still need evidence before calling it a citation or ranking shift.
Search ai
Bing Webmaster Tools now reveals AI opportunity queries where other sites are cited and yours is absent. The useful part is knowing which gaps are worth acting on.
Research
Brainlabs reports Search campaigns taking a smaller share of Google Ads clicks while organic sessions fall after AI Overviews. NEMO turns the agency data into a reproducible search measurement audit.
Performance
Meta reports lower incremental purchase costs when partnership ads make up at least 30% of creative. NEMO turns the vendor claim into a practical incrementality test.
What Changed · 14 October 2026
Dated developments across European search, advertising, ecommerce, measurement and regulation.
Google has moved Gemini 4 Argon into AI Mode for Pro and Ultra subscribers. The model change is confirmed; citation, ranking and ad effects are not.
Read the analysisTopics Portfolio shows queries where other sites are cited and yours is absent. Useful first-party data, but opportunity queries still need editorial filtering.
See how to use the dataAgents can search Shopify's catalog without an API key and move toward checkout. Product data, market eligibility and checkout operations become the harder merchant problem.
Read the merchant analysisCoverage
NEMO follows the platforms, incentives and measurement changes that affect how European marketers acquire, convert and retain customers.
SEO, AI Overviews, AI Mode, answer engines, discovery systems and changing search behaviour.
02Paid search, paid social, conversion, acquisition economics and channel efficiency.
03Shopping surfaces, marketplaces, product feeds, retail media and digital commerce.
04Analytics, attribution, experimentation, tracking and business-impact measurement.
05Google, Meta, TikTok, the DMA, privacy requirements and platform-policy changes.
06Original datasets, audits, experiments, benchmarks and reproducible marketing analysis.
NEMO Trackers
Living pages that are updated when the underlying platform, regulation or market changes.
Search changes, court proceedings, EEA features and upcoming implementation deadlines.
Open tracker →Availability, product changes and European differences across AI-powered search experiences.
Important regulatory deadlines and platform implementation changes affecting European marketers.
NEMO Research
NEMO's research model focuses on observable marketing behaviour: query samples, SERP changes, platform interfaces, traffic shifts, attribution data and reproducible tests.
The goal is simple: separate a useful marketing signal from a good headline.
Read our research methodology →