Network for European Marketing Online
Network for European Marketing Online
Independent reporting, research and practical analysis on search, AI discovery, ecommerce, advertising, measurement and digital regulation across Europe.
Latest Intelligence
Research
Brainlabs reports Search campaigns taking a smaller share of Google Ads clicks while organic sessions fall after AI Overviews. NEMO turns the agency data into a reproducible search measurement audit.
Performance
Meta reports lower incremental purchase costs when partnership ads make up at least 30% of creative. NEMO turns the vendor claim into a practical incrementality test.
Performance
Google Ads Automated Promotions is live from 12 October. Here is how to audit site offers, check account settings and reduce stale-promotion risk.
Platforms regulation
The Digital Omnibus was reported removed from Sunday's Coreper agenda with no new date. What European marketers should change now, and what remains draft.
Ecommerce
Zalando, CEVA Logistics and Sereact have put dual-arm AI robots into live fashion-return operations in Germany and Poland. Here is what retailers should measure before calling returns automation a success.
Ecommerce
Meta, Sierra, Shopify, Stripe and other partners are developing a standard for personal AI agents to work with businesses. The v0.1 spec is not public yet, but merchants can prepare now.
What Changed · 12 October 2026
Dated developments across European search, advertising, ecommerce, measurement and regulation.
The Digital Omnibus was reported removed from Sunday's Coreper agenda, with no new date or revised text. The October cookie and contextual-measurement proposals remain draft, not rules to implement today.
Read the Monday status note →From 12 October, Google Ads can automatically source promotions from advertiser sites for eligible Search and Performance Max campaigns with linked location assets. Account-level opt-out is available.
Run the promotions audit →Germany's Federal Court of Justice will pronounce judgment in I ZR 5/26 on 17 December 2026 at 08:45. The 8 October hearing produced no ruling.
Follow Data & Measurement →Coverage
NEMO follows the platforms, incentives and measurement changes that affect how European marketers acquire, convert and retain customers.
SEO, AI Overviews, AI Mode, answer engines, discovery systems and changing search behaviour.
02Paid search, paid social, conversion, acquisition economics and channel efficiency.
03Shopping surfaces, marketplaces, product feeds, retail media and digital commerce.
04Analytics, attribution, experimentation, tracking and business-impact measurement.
05Google, Meta, TikTok, the DMA, privacy requirements and platform-policy changes.
06Original datasets, audits, experiments, benchmarks and reproducible marketing analysis.
NEMO Trackers
Living pages that are updated when the underlying platform, regulation or market changes.
Search changes, court proceedings, EEA features and upcoming implementation deadlines.
Open tracker →Availability, product changes and European differences across AI-powered search experiences.
Important regulatory deadlines and platform implementation changes affecting European marketers.
NEMO Research
NEMO's research model focuses on observable marketing behaviour: query samples, SERP changes, platform interfaces, traffic shifts, attribution data and reproducible tests.
The goal is simple: separate a useful marketing signal from a good headline.
Read our research methodology →