NEMO Research Methodology

NEMO Europe publishes research designed to help marketers distinguish observable change from speculation.

What we measure

Depending on the project, a NEMO analysis may use search-result samples, platform interfaces, public documentation, traffic data, analytics exports, advertising data, product feeds, query sets or other reproducible observations.

What we publish

Where practical, research includes the sample size, collection period, market, methodology, definitions and important limitations.

A result from one query set, account, market or time period is not presented as though it represents the entire internet.

Reproducibility

When an audit can be reproduced by readers, NEMO aims to explain the process clearly enough for another marketer to run the same analysis against their own data.

Corrections

Material errors should be corrected transparently. See our Corrections Policy for details.