Network for European Marketing Online
NEMO Europe
Performance marketing is ultimately a question of economics rather than dashboard activity.
NEMO examines acquisition costs, conversion, channel efficiency, incrementality and the metrics that connect advertising activity to revenue.
Performance
Meta reports lower incremental purchase costs when partnership ads make up at least 30% of creative. NEMO turns the vendor claim into a practical incrementality test.
Performance
Google Ads Automated Promotions is live from 12 October. Here is how to audit site offers, check account settings and reduce stale-promotion risk.
Performance
Microsoft Advertising stopped offering Max CPC on several new non-portfolio automated-bidding campaigns from 1 October 2026. Here is what changed, what stayed intact and what advertisers should check before launching Q4 campaigns.
Performance
Microsoft Advertising added HubSpot integration, larger LinkedIn company lists and optimization experiments, but its company-list consumer data excludes the EEA, UK and Switzerland.
Performance
ChatGPT Ads has expanded across 31 European markets and self-service buying is now available. The more important question for marketers is how targeting, measurement and commerce workflows actually work.