Amazon has raised another cost line for European FBA sellers in the middle of peak season.
From 2 November 2026, the company’s fuel and logistics-related surcharge increased from 1.5% to 2% on Fulfilment by Amazon fees in the UK, France, Germany, Italy, Spain, Poland, Sweden, the Netherlands, Ireland and Belgium.
Amazon says the surcharge is calculated on the fulfilment fee, not on the product’s selling price.
The company estimates that the increase itself adds about £0.02 or €0.02 per unit on average for EU FBA, although the actual amount varies with product size and dimensions.
Two cents sounds minor.
Across high-volume catalogues, low-margin products and peak-season advertising budgets, it can change the point at which an order stops being profitable.
The surcharge is now 2% across ten European stores
Amazon first introduced the European fuel and logistics surcharge at 1.5% in April 2026.
Its latest Seller Central notice says continued increases in fuel and logistics costs are the reason for raising the rate to 2%.
The affected FBA stores are:
- United Kingdom;
- France;
- Germany;
- Italy;
- Spain;
- Poland;
- Sweden;
- the Netherlands;
- Ireland;
- Belgium.
The same 2% rate is scheduled to take effect for Multi-Channel Fulfilment on 19 November 2026 in the UK, France, Germany, Italy and Spain.
That second date matters for sellers using Amazon inventory to fulfil orders placed outside Amazon.
FBA and MCF should therefore be modelled separately until the MCF increase starts.
The percentage applies to fulfilment fees, not revenue
The 2% figure can be misunderstood if it is treated like a marketplace commission.
It is not 2% of the customer’s order value.
Amazon applies the surcharge to the underlying fulfilment fee.
A seller with a larger or heavier product therefore pays a larger absolute surcharge than a seller whose fulfilment fee is lower, even when both products sell for the same price.
That is why Amazon directs sellers to its Revenue Calculator, Profit Analytics dashboard and Fee and Economics Preview reports.
The useful number is not the headline percentage.
It is the new per-unit fulfilment cost for the exact SKU.
For a catalogue with hundreds or thousands of products, an average estimate is not enough to set pricing or advertising rules.
Peak season makes a small increase more important
The timing is commercially awkward.
European sellers are already inside the busiest part of the retail calendar, when advertising competition, promotions, inventory movements and fulfilment costs can all be under pressure at the same time.
A cost increase does not need to be large to matter if the product was already operating close to its minimum acceptable margin.
Consider a seller that has a target contribution margin of €4 after Amazon fees, fulfilment, product cost and advertising.
If fulfilment costs increase, the seller has several possible responses:
- accept a lower margin;
- increase the selling price;
- reduce discounts;
- lower the maximum advertising CPA;
- change the bid or ROAS target;
- shift fulfilment strategy.
The mistake is leaving the old cost assumption in the advertising model.
A campaign can continue hitting its platform ROAS target while producing less profit than the team thinks.
Recheck advertising break-even points
Performance teams should update the economics behind Amazon Ads and off-Amazon acquisition.
Suppose a product’s old break-even CPA was €12.
That figure should have been calculated from the money left after product cost, Amazon fees, fulfilment and other variable costs.
If fulfilment cost rises and the CPA ceiling stays at €12, the campaign has effectively become more aggressive even though no bidding setting changed.
The impact will vary by SKU.
That is why the practical response is to recalculate contribution margin before changing media settings.
For each important product, record:
selling price minus VAT, referral fee, FBA fulfilment fee, 2% surcharge, product cost, storage, customs where relevant, returns allowance and advertising cost.
The number left is the margin that matters.
This is especially important for products already affected by Europe’s recent cross-border customs changes. NEMO has separately covered the EU handling fee now in force and Google’s indication that some APAC retail advertisers have already adjusted spend after EU customs changes.
Cost layers can compound even when each one looks small in isolation.
Repricer floors need the same update
Automated repricing can create another blind spot.
A seller may have a minimum price designed to preserve margin after Amazon fees.
If that floor was calculated with the old 1.5% surcharge, it may no longer protect the same margin.
The right response is not necessarily to raise every product by the same amount.
Instead, recalculate the floor using the updated fulfilment cost for each SKU.
Products with high fulfilment fees or very narrow contribution margins deserve attention first.
Also check promotions that were created before 2 November.
A discount approved under the old cost structure may now deliver less profit than expected during the busiest selling period of the year.
MCF sellers have a second deadline on 19 November
Amazon’s notice gives Multi-Channel Fulfilment sellers another date to track.
The increase to 2% for MCF is scheduled for 19 November in five markets: the UK, France, Germany, Italy and Spain.
That creates a short period where the FBA rate has already changed while the MCF rate has not yet reached the new level.
Businesses using Amazon inventory for several channels should avoid applying one universal surcharge assumption across all fulfilment routes before that date.
The operational check is simple:
Which orders are fulfilled as FBA, which are MCF, and which fee table is active on the transaction date?
That distinction becomes important when finance teams compare marketplace orders with orders coming from a brand’s own site or another sales channel.
What sellers should change now
The first step is not a broad price increase.
It is a SKU-level cost refresh.
Update Amazon’s new surcharge in:
- profit and contribution-margin sheets;
- repricer minimum prices;
- Amazon Ads break-even CPA and ROAS calculations;
- external paid-media targets for Amazon-bound traffic;
- promotional margin checks;
- MCF cost models ahead of 19 November.
Then compare the new economics against the products responsible for most revenue and advertising spend.
A €0.02 average increase per unit may be immaterial for a high-margin product.
It can matter much more for a low-priced SKU sold at scale.
That difference is why sellers should not manage the change using the platform-wide average alone.
The real issue is cost-model drift
Amazon’s surcharge increase is not dramatic enough to justify panic.
It is large enough to expose stale margin models.
The dangerous version of this change is not the extra fraction of the fulfilment fee.
It is a seller continuing to price, advertise and discount using assumptions that were correct before 2 November.
Peak season leaves less room for that kind of drift.
The immediate task is therefore straightforward: pull the updated FBA cost for each important SKU, rebuild the contribution margin, and make sure pricing and advertising systems are using the same number.